Afternoon Education Session

Sunday, February 24 | 4:30 pm - 5:30 pm

The Modern Frozen Consumer by the Numbers

4:30-5:30 p.m.

Gregory Hobby, Vice President, Sales & Emerging Brands, SPINS

Like all center-store products, frozen foods have worked to understand new consumer demands and the category’s role in the 21st century. Natural, organic, GMO-free, gluten-free, and other clean label claims, as well as other measures of environmental and social impact have up-ended traditional purchase-decision factors like taste, price, and convenience.

Want to know what these changes will mean for frozen? Don’t miss this education session with Gregory Hobby, Vice President of Sales & Emerging Brands at SPINS, the leading provider of retail consumer insights and analytics for the natural, organic and specialty products industry. Greg engages with new and established brands to support their sales initiatives while exploring new retail channels and areas of innovation.

A food industry veteran of twenty years, Greg has worked with leading food manufacturers to help them connect with customers, effectively communicate with retailers, and elevate their sales through a better understanding of the industry, its diverse retail channels, and the evolving consumer mindset. Through his prior experience at Technomic Inc., a leading foodservice research firm, Greg supported some of the leading restaurants and food brands, delivering data, insights, and actionable research to his clients.

During this session, Greg will share the data that helps some of the industry’s most innovative players make choices about innovation, new products, and sales and marketing programs.

Come see what this data can tell you about your business!

*Please note that some AFFI-CON events are only open to AFFI members.

*Schedule is subject to change.