What is AFFI-CON?

AFFI-CON is the American Frozen Food Institute’s (AFFI) annual conference that is the largest frozen food and beverage event of the year. AFFI-CON brings together businesses from farm to freezer to convene in one place to make business easy and efficient. The conference primarily focuses on networking and business to business (B2B) meetings that attendees set up themselves.

We also encourage attendees to join us for education sessions scheduled throughout the March 4-7 event and to attend networking receptions held on March 4, 5 and 6.

Does AFFI-CON have a show floor?

AFFI-CON is not considered a traditional trade show; however, there is an area called “The Hub” that contains more than 30 exhibitors and is where many conference activities takes place. In addition to exhibitors, The Hub includes conference registration, lounge areas and a handful of nightly networking receptions. It’s a good idea to visit The Hub every day while at AFFI-CON.

What is “The Hub”?

The Hub is the center of all AFFI-CON activity. In The Hub you can find conference registration, lounge areas, occasional coffee breaks and a handful of nightly networking receptions. It’s a good idea to visit The Hub every day while at AFFI-CON.

What is the cost of AFFI-CON?

AFFI members save over 50 percent on conference registration. Please see below for all registration types and costs. Make sure to register before December 17, 2016, for the early bird registration rate.

AFFI-CON Registration Class

Early Bird Rate Regular Rate Late Rate
AFFI Member $600 $750 $850
AFFI Retailer/
Foodservice Member
$250 $400 $550
First Timer $300 $400 $500
Non-member $1,250 $1,500 $1,750
Guest $100 $100 $100

Please contact AFFI Vice President of Member Services Brynn Horne at bhorne@affi.com for more information about becoming an AFFI Member.

How do I register for AFFI-CON?

You can register online or complete a registration form (pdf) and email it to AFFI at events@affi.com

Can my spouse or guest attend AFFI-CON?

Yes, we welcome guests for an additional $100. All guests are classified as a spouse, significant other, friend or adult child (at least 18 years of age) who is not employed by a firm or company associated with the food and beverage industry.  A spouse, significant other, friend or adult child who is employed by a firm or company associated with, or supplying goods or services to, the food industry is not eligible to register for AFFI-CON as a guest. All guests can complete an online registration form.

What is included in my conference registration?

Conference registration includes entry to The Hub that includes exhibits, lounge areas and networking receptions each evening, the Annual Meeting & Keynote Breakfast and several education sessions throughout the conference.

What if I need to cancel or transfer my registration?

If you cancel your registration prior to Jan. 18, 2017, you will receive a full refund minus a service charge of $50 per registrant.  However, registration may be transferred at no charge.  No refunds on registrations will be permitted after Jan. 19, 2017.

Please submit all cancellation or transfer requests to AFFI Administrative Coordinator Diana Merlos at dmerlos@affi.com.

Where do I pick up my AFFI-CON badge and do I need to wear it during the conference?

AFFI-CON registration will be in The Hub, located in the Grand Ballroom on the lobby level of the Manchester Grand Hyatt. Registration will open on Saturday, March 4, at noon through Tuesday, March 7. At registration you will receive your attendee badge and other important information for the conference.

You must wear your badge at all times. Only registered attendees may attend convention activities and participate in business meetings.  Beginning this year, we will have enhanced security and individuals without badges will not be allowed into any meeting rooms, conference areas or conference events. We strongly encourage all attendees to meet only with other registered attendees.

What is the Frozen Food Foundation Golf Classic?

The Frozen Food Foundation will host its annual Golf Classic on Tuesday, March 7, at Riverwalk Golf Club in San Diego. Proceeds from this event benefit the Frozen Food Foundation and its mission to promote the nutritional, safety and societal attributes of frozen food.

Participants will play for the chance to take home the coveted Frozen Food Foundation Golf Classic Champion’s Cup. Winners will be announced at AFFI-CON 2017’s closing reception Tuesday, March 7, at 5 p.m.

Registration for the golf classic is $250 per player or $850 per foursome. Register now!

What is AFFI’s NextGen?

We are excited to launch AFFI’s NextGen program that was created to engage younger leaders in the industry, helping them to grow professionally and shape the future of the frozen food and beverage category. All AFFI-CON attendees are encouraged to send their young professionals to become a part of this program. Make sure to stop by the NextGen kick-off happy hour on Sunday, March 5, at 4:30 p.m.

For more information on getting involved, please contact AFFI Vice President of Member Services Brynn Horne at bhorne@affi.com.

How do I make hotel reservations?

Hotel reservations for the Manchester Grand Hyatt are easy to make online. Only registered attendees are allowed to make hotel reservations and will receive a passcode upon registering. This passcode will change frequently, so we encourage all attendees to make hotel room reservations as soon as they register for AFFI-CON.

To ensure hotel rooms are available for all attendees, only one hotel room per guest is allowed. AFFI reserves the right to audit the hotel rooming list and drop any individuals who have booked multiple hotel rooms under one name.

You can make any changes to your hotel room or stay at the Manchester Grand Hyatt by contacting the hotel directly.

How do I get assigned a meeting room or suite for business meetings?

AFFI assigns meeting rooms and suites based on a priority point system. Companies are scored based on their AFFI membership, sponsorship, Frozen Food Foundation contribution, etc. Details of the priority point system can be found here. Meeting rooms and suites range from $300 - $900 a day. If you have any questions, please contact AFFI Vice President of Conferences Kaitlyn Palatucci at kpalatucci@affi.com.

How do I set up appointments with the people I want to meet?

AFFI sends out pre-registration lists before the conference begins. The first list will come out in the beginning of December and includes all attendees who registered by Dec. 1, 2016. The pre-registration lists include contact information for all registered companies and their employees who have registered by that date. We encourage individuals to use these lists to begin setting up meetings during their time at AFFI-CON.

How do I get on the pre-registration list?

All registered attendees appear on the pre-registration list. The earlier you register the more lists you will appear on. We send out three pre-registration lists before attendees arrive onsite at AFFI-CON. The pre-registration list is a great way to connect with other attending individuals and companies, as well as help to get your meetings set-up well in advance.

Where do the business meetings take place?

Business meetings take place all over the hotel, but companies also occupy assigned meeting rooms and suites. If you are not assigned a meeting room or suite we encourage you to use The Hub area as a meeting place.

Do you have a mobile app?

Yes, we do! All registered AFFI-CON attendees can download the app in either the Apple store or Google Play by searching AFFI-CON. The app is designed to help you schedule meetings, view attendee contact information, peruse the conference schedule, access exhibitor listings and much more!  Take advantage of these features when navigating to make sure you are getting the most out of AFFI-CON.

What is the attire for AFFI-CON?

The suggested attire is business casual.

How can I advertise or sponsor at AFFI-CON?

We’ve got the advertising and sponsorship opportunities to meet your company’s needs. Please take a look to see our many options.

For any additional questions regarding advertising or sponsorships, please contact AFFI Vice President of Conferences Kaitlyn Palatucci at kpalatucci@affi.com.